Joe Hassel

Joe Hassel



“My passion is to create environments for living that have positive impacts on people’s lives as they age. I believe successful living balances the unique needs and lifestyle of the individual while creating a community of experiences that embrace a happy, healthy, and engaging life at all ages.“

Joe has devoted his career to transforming and redefining environments for living. Engaged in all phases of his projects as a Senior Living practice leader, Joe understands the importance of balancing design, operational, marketing, and financial concerns in order to achieve success. Blending the best of residential and hospitality design to create authentic experiences for tomorrow’s consumer, Joe is focused on the development of holistic wellness environments and transforming the culinary experience. A contributing author to the Wiley textbook, Building Type Basics for Senior Living, Joe continues to publish articles, and has been a product designer and advisor to senior living manufacturer representatives. Joe serves on panels and speaks at many national forums, including the LeadingAge, Cornell College, Senior Housing News, and Interface. Joe’s work has been honored with national awards including AIA, Design for Aging Review, Environments for Aging, and National Association of Home Builders.

Our Perkins Eastman

Joe is devoted to mentoring the next generation of senior living architects, planners and interior designers and has co-taught senior living related design classes at the University of Wisconsin-Milwaukee, Harrington College of Design and Drexel University, and also serves as a mentor for junior staff in Perkins Eastman’s senior living practice area.


  • Phone:

  • +1 (312) 873-6269
  • Email:

  • Linkedin:

  • Education

  • Master of Architecture, University of Wisconsin - Milwaukee, M.Arch; University of Wisconsin – Milwaukee, B.S.
  • Associations