1568 Broadway – known as TSX Broadway on 47th and 7th Avenue in Times Square – is undergoing a major redevelopment into a premier cultural, entertainment, retail, and hospitality experience in the heart of Times Square. The 52-story, mixed-use tower redevelopment includes an impeccably restored historic Palace Theatre; prime street-front retail and entertainment space; animated façade lighting; a new 17,000-sf, super-high-resolution LED screen; and a 700-room luxury hotel. Perkins Eastman is the design architect for the façade, which is a mix of glass curtain wall, metal panels, stone, and metal meshes. The goal is to express a multi-faceted Time Square hub, improve the building exposure, and enhance hotel views and experience for all user types. One of the most intricate parts of the redevelopment involves the landmarked Palace Theatre, which will be carefully lifted 29 feet, have its historic interior restored to its original 1913 grandeur, and benefit from renovations and expansion of its lobby, backstage operations and other public facilities. TSX Broadway is directly adjacent to our successful TKTS project.