Several factors are influencing the growing interest of the reuse and adaptation of existing structures. Post-pandemic increased availability of office buildings, hotels, etc., changing preferences of older adults, and the “forgotten middle” financial challenges are just some of the factors impacting this market sector. The Perkins Eastman senior living team is exploring opportunities with clients, developers, and multiple organizations to evaluate and implement residential projects and services on existing sites and structures that provide the right solutions for specific markets and locations. It requires a diverse team of creative talents to find and execute these opportunities. However, understanding the Boomer consumer’s desire to be ‘where the action is,’ we might say that the most integrated, authentic, and vibrant buildings for older adults may be the ones that are already built.